Recently, the Tianjin University team's design "Universal Colour" won the 2023 Red Dot Design Award for Brands and Communication Design Junior Award - Digital Solution.
About Red Dot Design Award
Red Dot Design Award originated from Germany, has always been "the Oscars of the design world" reputation, the Red Dot Design Award was founded by the famous German design association "Design Zentrum Nordrhein Westfalen" in 1955, and through the competitions of Product Design, Communication Design and Design Concept, it attracts more than 10,000 entries from over 60 countries every year. The winning entries can be exhibited at the Red Dot Museum in Germany and will be invited to the awards ceremony.
Recently, the Tianjin University team's design "Universal Colour" won the 2023 Red Dot Design Award for Branding and Communication Design Junior Award - Digital Solution.
Award-winning team introduction
Instructor: Zhao Wei
Yingcai Associate Professor
Students: Tianjin University:
Zhang Erke
Yang Bingxin
Cambridge University: Mei Zihan
Introduction to the awarded project
Title of the project:
Universal Colour - Web-Based Signage Design System for the Visually Impaired.
Award Category:
Red Dot Design Award Junior Award - Brands & Communication Design - Digital Solution, which is an interdisciplinary design product category with very few winning entries over the years.
Project Profile:
About 90 percent of the information that humans obtain from the outside world comes from vision. The visually impaired community is growing due to the effects of aging and disease, but its design needs have not been given enough attention.
Universal color -- "Digital icon color intelligent design aid Method" is built on the WED application tool using HBuilder language, intelligent icon color design aid tool. As a web-based design analysis tool, it provides a reference basis for decision-making and analysis of the scientific configuration of logo design colour, and helps designers to complete the whole process of icon colour design and program optimization in a more efficient and scientific way, so as to obtain more objective and reasonable design solutions; even for engineers who are not good at icon design, they can also quickly obtain accurate, beautiful and more universal icon colour Colour Matching.
Universal colour has already been used in dozens of projects such as the 2022 Beijing Winter Olympics and Beijing Yuqiao Nanli.
